Whenever we enter from one year to another email marketing’s heart remain the same. It is all focused on providing consumer driven experiences. The more close you get to this the better results are produced. In the year 2017 email marketers need to stay at the top and follow some tips to do successful email marketing.
If you are struggling with the outcome of your email marketing campaign, read this post by Jonathan Long at entrepreneur.com:
8 Ways to Improve Your Email Marketing Performance
Email marketing provides you with a lot of data to evaluate performance and make improvements.
Throughout the years, email marketing has remained one of the most effective ways to convert prospects, as well as existing customers, into sales and revenue.
When you take the time to build an email list, it gives you the ability to reach your audience at any time — your prospects and customers are within feet of their mobile devices 24/7. Email marketing also provides you with a lot of data that can be used to evaluate performance and make improvements — open rates, click-through rates, spam complaints, unsubscribe rates, etc.
Email marketers need to do customer targeting. Brands need to track customer behavior for making improvements in customer targeting. For email marketing instead of going for automation brands shall be complementing the current email activities and combine the automation programs to increase the broadcast movement. Email marketers shall adopt the trend of inbox placement and delivery.
Check out this infographic by Verónica Jarski at marketingprofs.com:
10 Email Marketing Best-Practices [Infographic]
by Verónica Jarski | March 29, 2014
Some 122,500,453,020 emails are sent every hour, so marketers must master the art of getting their email seen in a crowded inbox.
The following tips from Madison Logic’s infographic features 10 email marketing best-practices that can get your emails noticed.
The first tip is to craft a subject line that sings. Surprisingly, Madison Logic found, punctuation isn’t necessary and capital letters produce a lift in engagement.
While using email marketing strategy marketers need to follow the trend of privacy and data regulation. Another tip for email marketing is to go for email creatives. There are some brands who have experimented while pushing the cover of email designs like making collaborative kind of elements such as hamburger menus and adding communicating features in the emails.
Watch this video by Google Small Business to learn about the DOs and DONTs in this practice:
Such emails are also known as interactive emails. Some designs created in 2016 are doubtful in terms of value. In the year 2017 all such designs and many other new aspects are expected to be emerged.
Contact http://www.logicinbound.com/seattle-marketing-services/ to learn how email marketing could be done in a better and more useful way.